SEO
We do the SEO. Not just the audit.
Keyword research, content, backlinks, technical fixes and reporting every two weeks. For B2B companies in Canada and the US.
What We Usually Find
Most sites do not need more SEO. They need things fixed.
These five come up on nearly every B2B site we look at. Fixing them is cheaper and faster than anything else we could do.
What we build
The New Standard for Company Websites
Keyword Research
We find the terms your buyers actually search before they buy. Built from your sales calls, not a volume tool. Usually 300 to 800 terms, tracked every month.
On-Page SEO
Titles, headings, page structure and internal links. We make sure the right page ranks for the right term, and fix the pages competing with each other.
Technical And Site Health
Crawling, indexing, page speed, structured data and mobile. A full crawl every month so problems get caught early, not a year later.
Content
Briefs and writing for the pages that bring in enquiries. We also rewrite what you already have, which is usually faster and works better.
Backlinks
Digital PR, industry listings, recovering links pointing at dead pages, and turning brand mentions into links. Earned, never bought.
Reporting
Rankings, traffic, enquiries, backlinks and site health in one report every two weeks. Plus a 45-minute review call every week with the person doing the work.
What we check
A 38-point check on your site
Run in the first month, then every quarter. Every problem comes with the fix, how long it takes, and who is doing it.
SITE CHECK | 38 POINTS · MONTH ONE, THEN QUARTERLY
Getting found 10 points
- Which pages Google is actually crawling.
- Junk pages clogging up the index.
- Pages with no links pointing to them.
- Important pages buried more than 3 clicks deep.
- Sitemap matching what is really indexed.
- robots.txt blocking things it should not.
- Broken pages returning the wrong status.
- Duplicate and near-duplicate pages.
- Crawl budget spent on pages that do not matter.
- What Google sees before JavaScript loads.
Pages and structure 9 Points
- Pages competing for the same search term
- Titles and descriptions, unique on every page
- Heading structure, one main heading per page
- Internal link text, and where it points
- Which pages act as hubs, and which are dead ends
- Structured data, checked properly not just present
- Pagination and canonical tags
- Language and region tags if you sell in both
- URL structure and messy parameters
Moving the site safely 8 Points
- Exactly one H1 per page, no skipped heading levels.
- Real landmarks: header, nav, main, article, footer.
- Schema per template, validated against Rich Results.
- Descriptive anchor text, zero instances of learn more.
- Breadcrumbs on every page below the top level.
- Self-referencing canonical on every page.
- Internal links express relationships, not just navigation.
- URL structure lowercase, hyphenated, no parameters.
Links and speed 11 Points
- Full backlink review, including bad ones inherited
- Links pointing at dead pages, ready to recover
- Where competitors have links and you do not
- Brand mentions with no link attached
- Link text spread, and anything over-optimised
- Real-world speed scores, not lab tests
- Loading under 2.5s, response under 200ms
- Mobile showing the same content as desktop
- Image sizes and formats
- What third-party scripts are costing you
- Server speed under load
What you get
What you get, month by month
Month one Setting Up
Site check
All 38 points, with the fix, the effort and the expected result for each one.
Keyword list
300 to 800 terms your buyers actually search, agreed with you before we start.
Quick fixes
Shipped in the first 30 days. Not written up for later.
Starting point
How your pages get built from here, so anything your own team writes matches. Yours to keep.
After that The Work
Technical fixes
[X] problems fixed and checked. We make the changes ourselves.
Content
[X] pages written or rewritten.
Backlinks
[X] new links pursued, plus recovering the ones you already have.
Report
Every two weeks. Rankings, traffic, enquiries, backlinks and site health. One page, plain language.
Review call
Every week. 45 minutes with the person doing the work, not an account manager.
Website moves
If you redesign or replatform during the engagement, we run it through the 8-point safety check at no extra cost.
Timeline
How long it takes
Anyone promising results in days is describing one lucky prompt, not a position.
Common Questions
Frequently Asked Questions
How do you pick which keywords to go after?
From your sales calls, lost deals and support tickets first, then checked against search volume. A term with 90 searches a month from people about to buy is worth more than one with 9,000 from students. We usually track 300 to 800 terms.
How do you build backlinks?
Recovery first, because it is free. Links pointing at your dead pages get redirected and brand mentions get turned into links. Then we earn new ones through digital PR and industry listings. We do not buy links.
Do you report on domain authority?
Yes, because you will be asked about it internally. It is a score invented by Ahrefs and Moz, not something Google uses, so we show it next to the numbers that actually matter rather than on its own.
Do I still need SEO with AI search?
Yes. More than half the sources AI answers quote are pages already ranking in Google, so good SEO is what makes you eligible to be quoted. We run AI search visibility as a separate service if you want both.
How long does it take?
Technical fixes show up in weeks. Content and links take three to six months to compound. You will see the site check findings and the quick fixes inside the first month.
What does it cost?
We quote after the free site check, because until we have looked we would be guessing. Engagements run on a 90-day starting term, and if you only want the check and the fixes without an ongoing retainer, we do that as a one-off too.
Do you work outside Canada?
Yes. We are in Toronto and work with B2B companies across Canada and the United States.
Start Here
Find out what is wrong with your site
Free, and you get the findings whether or not you work with us. We will tell you the three things worth fixing first.
No sales call unless you ask for one
